Benefits of Content Curation
At its very core, social media is about conversations on relevant topics. Social media marketing therefore, is about conversations on a particular topic – your products or services and the value you...
View ArticleAre You Using LinkedIn Groups?
LinkedIn Groups are like mini social networks– social networks in which all other users are strangers, yet are ones that care about the exact same business topics about which you care. We live in a...
View ArticleSocial Media Supply And Demand et al
On a regular basis, I review articles, blogs and videos (my least favorite, and I’ll tell you why in a minute) to review the latest trends, see what’s shifting in social media marketing, look at new...
View ArticleThe Fab Four Of A Target Audience
When you clear away the ego involved in social media marketing (how many Followers did you pick up this week, how popular was your last blog post, did the recent Infographic go viral, etc.), a single...
View Article3 Types Of LinkedIn Content You Should Be Sharing
(This is an introduction to an article originally published on LinkedIn. You can read the full article HERE.) If you haven’t spent much time on LinkedIn lately, things have changed, and so should you....
View Article75 Common Social Media Mistakes – Just Stop!
Social media mistakes in marketing. We’ve all made them, so let’s just get that out in the open right now. However, there are some mistakes that it’s time to stop doing. Just stop. Once or twice is a...
View ArticleShould You Buy Followers? What’s The Catch?
In social media, anyone can buy Fans and Followers – very cheaply, in fact. We’ve had more than one conversation with potential clients who want a “quick turnaround” which is code for buying Followers...
View ArticleThe Who, What, When, Where & Why of Social Media Marketing (SMM)
Ever wondered what really goes into a business’s Social Media Marketing (SMM)? Want to know why your business needs a SMM campaign? Let me itemize it for you with the traditional “Who, What, When,...
View ArticleYour LinkedIn Profile – Is It Time For A Review?
Imagine attending a networking event on behalf of your business with a blank-face mask on and a few Post-it notes and crayons in place of business cards. In your bathrobe. Would you do that? This might...
View ArticleThe Importance of Social First Impressions
What I’m about to share is so important that you should put it on your task manager. Your business needs you to check every social media profile and keep the information up-to-date. Your social media’s...
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